Optus Sport surpasses 1m subscribers, renews Premier League and Women’s Super League

When you work in broadcasting and sport, you live for days like today, with our announcement this morning that we’ve retained and extended our exclusive broadcasting rights to the best men’s and women’s football leagues in the world on Optus Sport.

The English Premier League (extended to the 2027/28 season) and Barclays FA Women’s Super League (extended to the 2023/24 season) showcase the world’s very best football players and attracts a huge online audience here in Australia. Since launching Optus Sport in 2015, we’ve built from the ground up to produce unique, must-watch content alongside the world’s best football players for over one million active subscribers - a fantastic achievement.

We have truly changed the way football coverage is streamed and broadcast in Australia – we have innovated in terms of delivery, set a new standard in production and quality of analysis, and introduced fresh ways to cater to all different types of audience. These initiatives, such as introducing mini-matches for those who don’t have the time to watch a full 90 minutes of football, have been adopted by other broadcasters as they appeal to a new generation of football fans.

Our support and investment in women’s football is a major layer of our desire to ‘change the future they see’. As well as the Women’s Super League, where Australian stars like Sam Kerr (Chelsea) and Steph Catley (Arsenal) fly the flag on the world stage, we are the home of the UEFA Women’s EURO 2022, FIFA Women’s World Cup 2023 and UEFA Women's World Cup 2023 Qualifiers.

During the last FIFA Women’s World Cup in France in 2019, over 70% of the French population watched some part of the tournament - and we’re expecting the same, if not more, when it heads to Australia and New Zealand in less than two years’ time. That tournament will be one of the biggest sporting events ever staged in this country, and transcends football, and sport, in so many ways.

The length of our English Premier League extension really does reflect a strong endorsement in our capability to deliver, and partner with, the English Premier League. Football fans are the most passionate fans in the world, and they let you know when they aren’t happy - but also when they are. With such a strong football brand in this country, we think Optus Sport has truly delivered for fans.

But our efforts to create unique connections with our customers doesn’t end with our match broadcasts. This week we were awarded Gold for Best Social Strategy and Silver for Best Platform of the Year at the SportsPro OTT Awards, testament to our commitment to showcasing the world’s best football across a breadth of our customer touchpoints.

In 2015 we did something very different and challenged traditional sports broadcasting in Australia - and today we double down on that, and our determination to deliver for our customers.

Our love and commitment to football is there for all to see.

Today is a day for celebration. Today is a day that started with Yes.