Protecting the environment: our approach
We focus on the areas of our most significant impact; reducing energy use and reducing carbon. We work to understand, manage and minimise our environmental footprint across our value chain, including our business operations, suppliers and customers.
Giving you more e-waste recycling options
Optus Recycling programs
We’re committed towards helping our customers recycle their old technology products and are constantly looking at ways for us to reduce our e-waste. Here are two ways for our customers to recycle unwanted items in our retail stores.
Recycling mobile devices and accessories with Mobile Muster
Since 1998 Optus has partnered with Mobile Muster, enabling our customers to recycle old mobile devices and accessories in all our Australians stores. Since then we have been able to recycle 98.5% of our e-waste. You can drop of old mobile phones, chargers and accessories in our retail stores.
Recycling old Optus modems
We are passionate about providing options for our customers and we often get asked by customers how to recycle their old modems. We proudly launched our new Modem Recycling program in 2020 which enables Optus customers to recycle all old Optus modems (except 5G models) in any of our retail stores. Together with our e-waste management partners, we will ensure that over 95% of the modem components are extracted and recycled. We invite you to bring in any unwanted modems and cables to our retail stores for recycling. It is that easy.
New SIM packaging saves 50 tonnes
Changes to our SIM card packaging has resulted in a savings of 50 tonnes of cardboard per annum.
Previously, SIM card packaging included welcome and instructional information, but most customers have the SIM card activated and inserted in their phones in store so they didn’t need instructions.
Customer Experience confirmed “It was clear that we could help the environment and make things easier for our people by minimising packaging”.
New SIM packaging has now been rolled out to Yes Optus stores and other retailers with great results.
“This initiative highlights the positive changes we can make when we take a new approach”, Lynne Kavanagh, Director Retail Operations.
Lifecycle Assessment
We conducted an organisational-wide LCA to get a deep understanding of our direct and indirect impacts from cradle to grave.
The LCA has clarified our areas of greatest environmental and social impacts to further refine our focus.
Carbon was identified as a key area and we have increased our efforts on reducing carbon emissions.
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