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Update your marketing preferences

We want to stay in touch with you, in a way that suits you best. Select from the topics below to see how to update your marketing preferences with Optus. For further details on how we use and store your personal information for marketing purposes, refer to our privacy policy.

Good to know:
  • Even if you opt out of all marketing, we'll still communicate with you for bills, invoices and critical information relating to your account or service
  • If you're new to Optus, it may take up to 48 hours before you can manage your marketing preferences
  • It may take us up to 5 working days to complete your opt out request. If for any reason you're unable to opt out, please contact us
To manage your marketing preferences:
  1. Log in to My Account
    If you don't already have a My Account log in, learn how to register here
  2. Select Profile & Settings from the top menu
  3. Select Marketing Preferences
    Here you'll find three sections where you can manage your preferences:
    • Marketing Preferences
    • My Interests
    • Data and Privacy

For more information on each section, select a dropdown below.

Use this section to opt in and out of Optus news, special offers and recommendations tailored to your Optus service.

How do I opt into marketing?
  1. Log in to My Account
    If you don't already have a My Account log in, learn how to register here
  2. Select Profile & Settings from the top menu
  3. Select Marketing Preferences
  4. You may need to select Opt in
  5. Tick each option to opt in (i.e. Email, SMS, Phone or Postal address)
  6. Select Save

How do I opt out of all marketing sent by Optus?
  1. Log in to My Account
    If you don't already have a My Account log in, learn how to register here
  2. Select Profile & Settings from the top menu
  3. Select Marketing Preferences
  4. Select Opt out and follow the prompts

Important: You may still receive updates relating to the interests that you've signed up to, so don't forget to review them as well.

How do I change my contact details?

Your contact details can be updated in My Account at any time.

  1. Log in to My Account
    If you don't already have a My Account log in, learn how to register here
  2. Select Profile & Settings from the top menu
  3. Select My Profile

Use this section to opt in and out of the latest news from Optus Sport, Optus SubHub and other interests.

How can I receive the latest news about my interests?
  1. Log in to My Account
    If you don't already have a My Account log in, learn how to register here
  2. Select Profile & Settings from the top menu
  3. Select Marketing Preferences
  4. Select My Interests
  5. Find the category that interests you and add your details:
    • For email updates, add your email address
    • For SMS updates, add your mobile number
  6. Select Save

How do I change my email address or mobile number?
  1. Log in to My Account
    If you don't already have a My Account log in, learn how to register here
  2. Select Profile & Settings from the top menu
  3. Select My Interests
  4. Find the email address or mobile number you want to change
  5. Select Change and follow the prompts
  6. Select Save

How do I stop receiving the latest news about my interests?
  1. Log in to My Account
    If you don't already have a My Account log in, learn how to register here
  2. Select Profile & Settings from the top menu
  3. Select My Interests
  4. Find the email address or mobile number underneath the interest you no longer want to hear about
  5. Select Remove
  6. Select Save
  7. To opt-out of all interests, repeat steps 1-7 until there are no contact details listed against any of the interest categories

Use this section to select how you'd like us to use your data for marketing purposes.

You can manage following preferences:

  • Help us to improve
    Share your thoughts on how we can improve our products and service by participating in surveys and research panels.

  • My Optus app
    Customise your experience with personalised ads in My Optus app. Turning this off will mean you'll see ads that are less relevant to you.

  • Personalised digital ads
    Customise your experience with personalised ads on websites you visit. Turning this off will mean you'll see ads that are less relevant to you.

  • Share de-identified insights with our business partners
    We may use and share de-identified information about you with our business partners, so that they can provide anonymised and aggregated insights to their customers and to us.

How do opt in or out of these preferences in My Account?
  1. Log in to My Account
    If you don't already have a My Account log in, learn how to register here
  2. Select Profile & Settings from the top menu
  3. Select Data & Privacy
  4. Turn on to opt in, or turn off to opt out
  5. Select Save

If you've received a marketing email or SMS from Optus, you can opt out by following the below steps:

  1. Select the 'unsubscribe' or 'opt-out' link in the email or SMS that you've received
  2. Enter your email address or mobile number
  3. Follow the prompt to opt out of marketing from Optus

You can also opt out of marketing in My Account. See the sections above for step-by-step instructions.

From time to time, we'd like to get in touch with you to share updates or special offers using push notifications. If you decide you'd rather not hear from us, you can turn these notifications off at any time.


To switch off push notifications via the My Optus app:

  1. Open My Optus app
  2. Select Account
  3. Select Security & Settings
  4. Scroll down to Communications to select Notifications
  5. You'll be taken to your device settings
  6. Select Notifications
  7. Turn on to activate notifications, or turn off to disable notifications

Note. You can manage this directly from your device settings at any time.

Related link:
  • Do Not Call Register (Australian Government website)
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